The writer as a hero/heroine “But for the great majority of writers, “Publishing is a sink-or-swim business, in which a book either attracts attention quickly, or quietly disappears.” -TOM JACOBS https://psmag.com/econ.../what-makes-a-book-a-best-seller... And there it is. Our Grendal, our Dr. Doom, our Darth Vader, the murderous truth every novelist faces when they learn the hard truth about publishing and selling their books.