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Roofing marketing resources
Learn how to get leads and grow your roofing business with digital marketing
Today, more than 93% of consumers use the internet to find local businesses — including reading online reviews from other customers. We’re here to help you use digital technology to find and build trust with potential customers.
Connect with customers
Create a free Google Business Profile to easily connect with customers through Google Search and Maps.![](https://www.gaf.com/-/media/roofing-marketing-solutions/feature_connect-with-customers.jpg?h=663&w=1272&la=en-US&hash=F759977F434D5ED459E2422706C08038C4521CDF)
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Learn more about marketing and lead generation
Roofing website resources
Launching a roofing website for your company is one of the best ways to promote your business. While you don’t have to be a web designer to create a good website, there are some best practices you’ll want to know. Here are three ideas to keep in mind when building your site.
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DESIGN
![](https://www.gaf.com/-/media/roofing-marketing-solutions/icon_market-content-2.png?w=640&hash=0EBF96305F0567C56B2DB42B8659763C724270E9)
CONTENT
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SEARCH ENGINES
Types of roofing advertising to consider
Here are some of the key types of digital advertising formats and marketing channels you can consider that may help you achieve more visibility for your business.
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ORGANIC MARKETING
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PAID SOCIAL MARKETING
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PAID SEARCH ADVERTISING
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ONLINE DISPLAY ADVERTISING
Communicate directly with consumers to grow your business
Few marketing tactics give you as much control over your message and audience as social media and email. Learn more about how you can use these tactics to engage with potential customers.
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Let customers know quality matters: Shop GAF Merchandise
Not all marketing is digital. Some of it is fashionable. Aligning yourself with a reputable, respected roofing brand can help establish trust, and lets your customers know you care about the products you install on their roof.
Additional resources
![](https://www.gaf.com/-/media/roofing-marketing-solutions/tile_gaf-leads-3.jpg?h=667&w=1000&la=en-US&hash=AA90B003DDA24172F166A55683F5EA29725E069C)
Learn More
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Learn More
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Find pre-approved, high-quality images for your branding efforts at the GAF Digital Asset Management system.
Explore
Thinking about GAF certification?
Enjoy access to even more great GAF Contractor Programs, including enhanced warranties, program discounts and more.