The primary emphasis for building a great product is to discover a right problem and getting married to it. However, customers’ needs and problems are increasingly becoming moving targets. The needs and problems evolve, so do the solutions to address them (i.e. the outcome too evolves) triggering an uncertainty of…

We all heard a lot about dos and don’ts for a Product Manager during first 30 days to make herself familiar with i) People or Stakeholders, ii) Product and iii) Market. Why don’t we flip the coin and identify dos and don’ts for a hiring manager or a mentor during…

The WHY behind the Product, did you define it? What is ‘THE WHY’ behind the product? Why it is essential for every Product Manager to identify it?

Machine Learning (ML) is becoming ubiquitous and every single product out there is attempting to use some flavor of Machine Learning to better address customer problems and delight them. ML is no more a fad and it is not restricted to those familiar use-cases of image recognition, page ranking, spam…

If you are Product Manager managing a B2B product, have you ever consciously thought about the overall budget allocation by B2B customers to buy products that can ensure continuity in business, manage operations, cut costs, increase profits etc. Did you ever managed to identify what % of the budget is…

Building new product is mandatory for any organization to keep the product portfolio updated, continuously add value to existing/prospective customers, gain market share, increase revenues etc. Building new product is an exciting phase in the career of every Product Manager and each Product Manager would yearn for an opportunity to conceptualize, build and launch new products. The primary goal of every product manager is to ensure the commercial success of new product. Yet, only 50% of new products succeed. New product development is definitely a challenge and Product Managers falter somewhere during the course of building new product. I decided to drop my experiences of building new product with a hope that it might provide some guidance to build new products.