Autocompletion vs Automation — The media cover at lengths how software is replacing people in more and more jobs. In parallel of this trend, I’ve noticed a growing number of what I call “autocompletion software”, which, instead of completely automating a task and taking the human part out of the equation, helps users accomplish…

In the past couple of years, the evolution of the UI/UX of developer APIs has been stunning: we went from very “rough” products, mainly composed of a text documentation describing an API that developers access through their terminal, to much sleeker and easier to use interfaces. I currently see more…

Test new products, reach new user segments and acquire new customers — I covered this topic in more details in “A landscape of the major SaaS app stores”, but I believe we’ve entered the “SaaS app stores” era. The rise of SaaS platforms impacts many aspects of building a SaaS company, one of which is the go-to-market strategy. …

Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase. In…

We are in 2019, an unbelievable number of articles, guides, and other white papers has been written about customer discovery already, and yet, I feel like plenty of early-stage founders could spend much more time talking to potential customers. This post aims to share a very simple and actionable plan…

Before you jump in the comment section with your (Tesla) flamethrower to burn my “clickbait title”, let me share some context. Since I’m covering the rise of alternatives to VC funding in the SaaS industry, I’ve discussed with several people who are thinking about creating such financing solutions. …

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. For example, if you approach content marketing with performance in mind, you’ll focus heavily on tracking keyword rankings, traffic growth, conversion funnels (what content converts, how, where) and create content accordingly. …

50 B2B software marketplaces listed & four observations — As the SaaS industry is reaching maturity, the app store model is becoming increasingly important. The past couple of years more and more software champions have launched their own SaaS app store (Salesforce, Zendesk, Hubspot…) where their customers can directly consume third-party SaaS. …

Written by a VC 😂 — Since I started to cover the rise of SaaS companies which don’t necessarily want to take the VC path (or cannot), I regularly get asked to share the name of companies providing alternatives to Venture Capital. Clearly, this landscape is starting to evolve fast, and I meet more and more…